Khal Weir

is plain fucking English.

It’s fine to talk about intrinsic and extrinsic rewards, Gestalt principles, gamification, ethnographic studies, qualitative and quantitative research when talking to other practitioners, but these terms mean little outside of our little field. Nor does their use help our reputation of being pretentious douchebags within some circles.

Sure, buzzwords are handy shorthand for complex concepts, but are dangerous when not understood (watch a Web Developer respond to the term Web 2.0 for an example). Terminology can be interpreted differently too, leading to confusion or arguments about semantics.

We pride ourselves with creating intuitive designs and clear copy, but all too often we fail at communicating with our team. Anything can be expanded and explained in plain English, so why not practice what we preach and do so?