January 2012
1 post
Communicating the value of Design Research
The days of competing on price or features is over. Prices can be beaten, features copied. To truly stand, your product must be well designed and offer a rewarding experience.
Not all companies fully grasp the importance of design yet. Sure, they hire some designers and throw around terms like UCD and UX; but more than often it is without understanding. Working at one of these companies can be...